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CALIFORNIA PRIVACY POLICY FOR CONSUMERS AND B2B CUSTOMERS

PURPOSE AND INTENT

PALECEK and its operating groups, parent(s), subsidiaries and affiliates (collectively, “the Company”) are committed to protecting the privacy and security of your personal information. This California privacy policy describes how we collect, use, retain, secure and disclose personal information about you (our “Information Practices”). This privacy policy is intended to comply with the California Consumer Privacy Act, California Privacy Rights Act (“CPRA”), and applicable regulations (together the “CPRA”).

It is important that you understand this California privacy policy, together with any other privacy notices we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information. If you have any questions about this privacy policy or our Information Practices, please contact us at: [email protected] or 1-800-274-7730 x6608.

If you wish to access this California privacy policy in an alternate format or require an accommodation to access this privacy policy, please contact us at: [email protected].

DATA PROTECTION PRINCIPLES

We collect, use, retain, and share your personal information in accordance with certain data privacy and data protection principles. Specifically, the personal information we collect about you is:

  • used lawfully, fairly and in a transparent way;
  • collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes;
  • reasonably necessary and proportionate to achieve these purposes;
  • accurate and kept up to date;
  • kept only as long as necessary for these purposes; and
  • kept securely.

If we intend to collect, use, retain, or share your personal information for any purpose that is incompatible with the purposes for which your personal information was collected, we will obtain your consent to do so.

For the purposes of this privacy policy, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

“Sensitive personal information” is a subcategory of personal information and means personal information that reveals: (a) an individual’s social security, driver’s license, state identification card, or passport number; (b) an individual’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (c) an individual’s precise geolocation; (d) an individual’s racial or ethnic origin, religious or philosophical beliefs, or union membership; (e) the contents of an individual’s mail, email, and text messages unless the Company is the intended recipient of the communication; (f) an individual’s genetic data; (g) an individual’s biometric information used to uniquely identify the individual; (h) personal information collected and analyzed regarding an individual’s health; and (i) personal information collected and analyzed regarding an individual’s sex life or sexual orientation.

PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT, USE IT, AND RETAIN IT


We collect, receive, use, and retain personal information for the following purposes. However, we do not:

      • sell your personal information;
      • share or disclose your personal information to third parties other than the entities or service providers listed below;
      • share or disclose your sensitive information to third parties for purposes other than those listed below or otherwise permitted by the CPRA;
      • sell or share the personal information of consumers under 16 years of age; or
      • permit third parties to collect your personal information on our behalf other than our service providers listed below.

The categories of Personal Information we have collected during the previous twelve months include:

Categories of Personal Information Collected
Sources of the Personal Information
Purposes for Collecting the Personal Information
Retention Period for the Personal Information
Identifiers such as name, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Protected categories such as race, color, national origin, religion, gender, disability, age, citizenship status, marital status, and gender identity
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Sensitive Personal Information, such as social security number; driver’s license number; state identification card number; passport number; precise geolocation; racial or ethnic origin; biometric information used to uniquely identify the individual;
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Biometric Information, such as fingerprints, voice prints, retinal scans, facial recognition, hand geometry, and the like.
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Internet or other electronic network activity information, such as browsing history, search history, and information regarding yours interaction with an internet website, social media site or application
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Geolocation information
You, your computer or mobile device
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Audio, electronic, visual, thermal, or similar information
You, our recording device
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
You, analytics tools, social networks, advertising networks, and third party sources such as resellers, distributors, banks, credit agencies, risk management service providers, couriers, identify verification, and other third parties that sell, service or support our products and services.
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights
Inferences drawn from the personal information collected
Personal information collected
Provide our products and services; manage our business relationship and provide customer service; maintain and service your account; improve, upgrade and enhance our products and services; conduct auditing and due diligence; perform accounting, billing reconciliation and other internal business functions; detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity; comply with applicable laws; exercise and defend our legal rights; and other short-term transient use.
As long as necessary to fulfill the purposes for the collection. Generally, personal information is retained for the duration of our relationship with you, plus any legally required record or data retention period and/or any period of time necessary to exercise our legal rights

YOUR PRIVACY RIGHTS


As a California resident, you have the following privacy rights regarding your personal information:

  • The right to know and right to access the personal information we have collected about you, including the categories of personal information; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom the business discloses personal information; and the specific pieces of personal information the business has collected about the consumer;
  • The right to delete personal information that we have collected from you, subject to certain exceptions;
  • The right to correct inaccurate personal information that we maintain about you;
  • The right of portability, or right to have us transfer your personal information to other persons or entities upon your request;
  • The right to limit the use of your sensitive information;
  • The right to opt-out of the sale or sharing of your personal information to third parties; and
  • The right not to be discriminated against for exercising your of privacy rights.

You can exercise your right to know, delete, or correct your Personal Information by submitting a request to us by using the webform by emailing us at: [email protected] or calling us at: 1-800274-7730 x6608. To protect the security of your personal information, we will require you to verify your identity by providing us with identifying information such as your personal email address, personal telephone number, home address, and/or other information that we can match with the personal information we haves already collected about you to verify your identity.


You may use an authorized agent to exercise your right to know, delete, or correct your Personal Information. We will require your authorized agent to provide us with either (1) a power of attorney authorizing the authorized agent to act on your behalf or (2) your written authorization permitting the authorized agent to request access to your personal information on your behalf. Further, we will require you or your authorized agent to provide us with identifying information to verify your identity. We may also require you to either verify your own identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.

You can exercise your right to opt-out of the sale or sharing of your information by emailing us at [email protected] or by calling us at 1-800-274-7730 x6608 or by asking us to provide you with a hardcopy “Consumer Access Request” form at any of our physical locations that you visit; or by using an opt-out preference signal that meets the following requirements:

  • The signal is in a format commonly used and recognized by businesses. An example would be an HTTP header field or JavaScript object.
  • The platform, technology, or mechanism that sends the opt-out preference signal makes it clear to the consumer, whether in its configuration or in disclosures to the public, that the use of the signal is meant to have the effect of opting the consumer out of the sale and sharing of their personal information.

If we already have information about you when we receive your opt-out preference signal, we will honor your request to opt-out of the sale or sharing of your personal information for all of the personal information we have collected about you both online and offline. If we do not already have information about you when we receive your opt-out preference signal, we will honor your request to opt-out of the sale or sharing of your personal information for all of the personal information we have collected about you from the platform or device that sent the opt-out preference signal. Further, we may ask you for additional information necessary to complete your request. Further information regarding opt-out preference signals and how you can use opt-out preference signals can be found at: https://globalprivacycontrols.org


You can exercise your right to limit the use and disclosure of your sensitive personal information by by emailing us at: [email protected] or by calling us at: 1-800-274-7730 x6608 or by asking us to provide you with a hardcopy Consumer Access Request form at any of our physical locations that you visit;

In addition to the privacy rights above, individual California residents have the right under the California Online Privacy Protection Act (CalOPPA) to request information about our disclosures of certain categories of personal information to our affiliates or third parties for their direct marketing purposes. We will provide a list of the categories of personal information disclosed to third parties or our affiliates for their direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties or affiliates. This request may be made no more than once per calendar year. Individual California Users must submit their requests to us either by email at: [email protected] or write us at the mailing address in the Changes and Contact section below. We reserve our right not to respond to requests submitted other than to the email or mailing addresses specified in this section.

SMS TERMS OF SERVICE


By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Palecek. This includes SMS messages for appointment scheduling, appointment reminders, post-visit instructions, lab notifications, and billing notifications. Message frequency varies. Message and data rates may apply. Message HELP for help. Reply STOP to any message to opt out.

SMS CONSENT TO COMMUNICATION

Information (Phone Numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

TYPES OF SMS COMMUNICATION

If consent has been given to receive text messages from PALECEK INC, messages may be received related to the following:

  • Appointment Reminders
  • Follow-Up Messages
  • Billing Inquiries
MESSAGING FREQUENCY

Message frequency may vary depending on the type of communication.

OPT-IN METHOD

Opt-in to receive SMS messages from PALECEK INC. can be done the following ways.

  • Verbally, during a conversation
  • By filling out a paper form.
SMS opt-in and phone numbers collected for SMS communication purposes will not be shared with any third party and affiliates for marketing purposes.

OPT-OUT METHOD


Opting out of receiving SMS messages can be done at any time by replying "STOP" to any SMS message received. Alternatively, direct contact can be made to request removal from the messaging list. If SMS messages are not desired, the SMS consent box on forms can be left unchecked.

HELP

For any issues, reply with the keyword HELP. Alternatively, help can be obtained directly by emailing [email protected] or calling 510-236-7730.

STANDARD MESSAGING DISCLOSURES

Message and data rates may apply.
Opt out at any time by texting "STOP."
For assistance, text "HELP" or visit our Privacy Policy pages.
Message frequency may vary

DATA SECURITY


While no data security system can fully protect personal information from unauthorized data breaches, we have implemented reasonable safeguards and controls, consistent with its legal obligations under California and other local, state and federal laws. The Company is committed to: (i) seeking to safeguard all personal information that you provide to us; (ii) seeking to ensure that it remains confidential and secure; and (iii) taking all reasonable steps to ensure that personal privacy is respected. All our data is stored in written or electronic form on our servers and computers and in various physical locations. We maintain physical, electronic and procedural safeguards to protect your personal information from misuse, unauthorized access or disclosure and loss or corruption by computer viruses and other sources of harm. We restrict access to personal information to those staff members of the Company and our services providers who need to know that information for the purposes identified in our privacy policy and privacy notices.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

PERSONAL INFORMATION OF MINORS

The Company does not collect, sell or share personal information for individuals under the age of 16.

CHANGES TO THIS PRIVACY POLICY

As we strive to improve our practices, we may revise the Company’s privacy policy from time to time. This privacy policy is not a contract, and we reserve the right to change this policy at any time and to notify you of those changes by posting an updated version of this policy. It is your responsibility to check this policy from time to time for any changes.

This privacy policy was last updated on August 29, 2023

QUESTIONS AND FURTHER INFORMATION

If you have any questions or would like further information regarding this privacy policy or our privacy practices, please contact us at: [email protected].